Designing an app is only part of the challenge. You also need to get people to notice it. An app’s success depends on people downloading it and installing it on their devices. If they don’t know about it or can’t understand what it does or how it could benefit them, they are unlikely to add it to their phones or tablets.
Spreading the word about your new app relies on putting together a mobile application marketing campaign. The success with which you market your app can determine whether it takes off or flops. Because of that, it is important to really commit developing a sound marketing strategy.
There is a common misconception that users just discover new apps as they browse through the app store. Although a certain percentage of apps are discovered through the app store, many more are found through alternate avenues. For instance, people may discover them in their social media timelines or they may show up when they conduct a search using their favorite search engine.
If you really want your app to succeed, you need to take a multipronged approach to marketing. Listing the app in the app store is only the first step. From there, you need to find other ways to promote it online.
One option is to advertise it on social media. Once people start installing it, they may decide to share it with their friends. Social sharing can be a good way to increase the number of users who have downloaded and installed your app. To encourage more people to share the app through social media, you should include buttons within the app that they can use to share it with their friends.
Having a lot of reviews can also encourage people to download and install your app. The challenge is figuring out how to get people to review the app after they install it. One way of doing this is by adding a prompt within the app that encourages people to leave a review.
This can be particularly effective if you make it so that the prompt displays after they accomplish something positive within the app. For instance, if they make a purchase using a coupon that saves them a lot of money, you could prompt them to review the app directly after they complete the purchase. You are far more likely to get positive reviews if people are just coming off of a very positive experience.
Mobile application marketing is an essential part of launching a new app. You could build the best app in the world and still fail if no one ever knows about it. You have to find a way to spread the word about your app so that people will actually start downloading and installing it or go to www.sfinvestorsummit.com for help. Once you get a good number of users, Word will begin to spread naturally. Until then, however, your marketing efforts are the only way that people are going to find and use your app, ultimately determining its overall success.Read More