Have you recently started on social media and have absolutely no clue where to go with it? Or perhaps you have social media accounts that are just sitting stagnant and you need to revive them? In either case, you may be wondering how to hire for such a task. While you might look at the kid who lives in the basement down the street from you, there is more to social media than posting, liking, and sharing. In fact, social media can make or break a business, yes it is that powerful! With that in mind, you want to ensure you find the right company for your needs. Companies like Impetus Consulting know the beat of social media and are willing to take your hand on this somewhat scary but exciting journey.
Regardless of how you choose, there are certain things you want to make sure your social media advertising agency is able to do. If they aren’t, well your dollars might as well go to the kid in the basement! Let’s take a look at a few of these essential tasks that separate the kids from the players in social media.
One of the most important aspects of making it online is having incredible graphics. Graphics are the stop sign on the superhighway. People will stop what they are doing and take note of a really compelling graphic. It is important to note that most people have incredibly short attention spans when they are online. The social media advertising agency you choose needs to know what type of graphics are needed to get the people you want to stop dead in their tracks and say WOW.
Hemmingway You Are Not
There are some people who would rather bang their head on a desk all day as opposed to write a 500-word blog post. For many people, writing does not come easy. However, when you are writing online, you are once again competing with very short attention spans, so the task becomes that much harder. A good media agency is going to have writers on board who know how to rodeo in people and keep them tied in with incredible copy and prose.
I Have A Complaint
Finally, you want to find a social media expert who is going to be able to talk to your customers that makes sense for your brand. While snarky and sarcastic may work for one brand it may not work for another. Your manager will need to research your clients and average customers to come up with a sensible social media presence. It is important to understand that more and more people are using social media as their preferred customer service source. SO in essence, the social media manager that you place in control is directly responsible for your customer’s needs.
It is important that you keep these needs in mind while talking to social media agencies. There are those like Impetus Consulting which will stand out, while some of the others will make you walk in the other direction.