One of the best forms of advertising that has been created in recent years is called retargeting. It is unique in the way that your advertisements are seen on a perpetual basis. For example, if you visit a website that is selling a product, when you go to other websites that may have nothing to do with the website you are just on, you are going to see advertisements for the products you were looking at. That’s what makes this form of advertising so profitable for people that understand that it takes at least seven exposures of a product before a consumer makes a decision to purchase. This is also true for those that are using their mobile phones. Here is why you should use a company by the name of Liftoff that can do mobile retargeting for you.
What Is Mobile Retargeting?
If you are on your smart phone, searching the web for certain items, you are likely to see pop-ups from time to time. However, when you are marketing with a mobile application, these advertisements will either be seen at the bottom of the app that people are using, or will show up from time to time when they are using that app. As long as you have chosen an application that is fun to use, and you are targeting the right people, this can be a very profitable way to spend your advertising dollars.
What Is Liftoff?
This is a business that specializes in online marketing. It allows you to generate traffic through mobile applications. They have been doing this for many different clients, most of which are seeing a substantial increase in their revenue as a result of using mobile applications. Mobile apps can be made for you that are targeting your products. For example, they will completely integrate your advertising campaign into one, and you will achieve certain results. This could be 500 installs onto mobile phones around the world, charging only four dollars CPI, or you can get up to 50,000 registrations for an event if that is what you are attempting to do. CPA offers are just over seven dollars each making these very affordable. They are literally redefining mobile user acquisition in a profound way to help you engage your users, build rich user profiles, and get your visitors to take action.
Why Mobile Retargeting Is So Profitable
Many studies have shown that people who receive offers in their email are likely to delete most of them, whereas people that receive offers on their mobile phone, especially if they are seen on applications, are likely to check them out. If you have properly targeted the people that have downloaded the apps, and you are marketing the right products, you are going to see a significant increase in your sales. It is simply a great way to target the millions of mobile users that are worldwide that are not just surfing the web but are actually interested in buying certain products and services, some of which will purchase whatever you are selling as a result of retargeting campaigns.